Which AI visibility audit fits your brand?
An AI visibility audit records what Google's AI features, ChatGPT and Perplexity say when your buyers ask about your category, compares the sources those answers use with your own pages, and turns the gaps into a ranked action list. Asfand Yar Junejo runs it in two fixed scopes, Lite and Standard, for international brands, and confirms the fee and the question set by email before any work starts.
Both options use the method shown in the worked audit of this website: every answer is dated, every finding carries a confidence label, and anything that was not tested is listed as not tested.
Request an audit → See a worked example Run the free check first
1. What is an AI visibility audit?
It is a dated check of whether AI answers name, recommend or link your brand for the questions your buyers ask, which sources those answers rely on, and what on your site and beyond it explains the difference.
It is not a ranking report and not a single "visibility score". One answer is one observation under stated conditions: platform, mode, date, location and session. The audit keeps those conditions next to every result so your team can judge how far each finding goes.
Confirmed Google's own guide says its generative AI features are rooted in its core Search ranking and quality systems, and that no special AI files, markup or schema are needed to appear in them (Google Search Central (opens in a new tab), checked 30 October 2026). The audit is built on that, not on formatting tricks.
2. Who is the audit for?
International brands whose buyers research a purchase with AI assistants, and agencies that want an independent audit for a client.
- B2B, service and ecommerce brands selling across borders
- Teams that saw a competitor named in an AI answer and want to know why
- Brands already cited that want to check the facts and the cited pages
- Agencies that need a dated evidence record before proposing work
It is the wrong purchase if you want a guaranteed mention in an AI answer, or bought "best provider" lists. Neither is offered.
3. Which option fits: Lite or Standard?
Choose Lite for a first, focused look at one market on two platforms. Choose Standard when you need the full source comparison, an entity and schema review and a 90-day plan your team can run.
| What is covered | Lite | Standard |
|---|---|---|
| Best when | You want a first, dated picture before spending more | You need a plan your team can execute and measure |
| Brand and market | 1 brand, 1 market | 1 brand, 1 market |
| Buyer questions | 10, agreed with you | 20, agreed with you |
| AI platforms | 2: Google AI features and ChatGPT | 3: Google AI features, ChatGPT and Perplexity |
| Answer record | Named, recommended or linked, with the cited sources | Same, plus the competitors named in each answer |
| Source comparison | Cited sources listed per answer | Cited sources compared with your pages: what they state that you do not |
| Technical access | AI-crawler rules and indexability of your sitemap URLs | Same, plus server HTML versus rendered page on sample templates |
| Entity and schema | Entity home and structured data spot check | Entity home, connected JSON-LD graph and consistency of public profiles |
| Priority pages reviewed | 5 | 10 |
| Plan | Ranked action list | 90-day plan with owners, confidence labels and review dates |
| Walkthrough | Written answers to your questions by email | 45-minute video call |
| Delivery | 7 working days after inputs are received | 10 working days after inputs are received |
| Fee | Confirmed by email with the agreed scope, before any work starts | |
Need more than one brand or market? Say so in the request and the scope is written for it.
4. What do you receive at the end?
A spreadsheet of every answer checked, a written report of findings with confidence labels, and an action list (Lite) or a 90-day plan (Standard).
- Answer record: question, platform, mode, date, location and what appeared
- Source list: the pages each answer cited, with links
- Page review: your priority pages checked against those sources
- Findings: each labelled Confirmed, Strongly supported, Directional or Hypothesis
- Not tested: a list of what the audit could not check, and why
The files are yours to keep and share inside your company or with your agency.
5. How does the audit run?
In five steps, from your request to a delivered report. The working days start when the agreed inputs arrive.
- Request: send the form below with your site and one buyer question.
- Scope: you get the question set, the platforms, the pages and the fee by email.
- Inputs: you confirm the scope and send the inputs listed in part 6.
- Audit: answers are recorded, sources compared and pages reviewed.
- Delivery: files by email, then written answers (Lite) or a call (Standard).
6. What do you need to provide?
Your website, the market you sell in, a short description of what you offer, and the competitors you lose to. Access to your analytics is optional.
- Website and the market (country or region) the audit covers
- What you sell and the customer decision you want AI answers to support
- Two to five competitors, or the names AI answers show instead of you
- Any buyer questions you already know matter
- Optional for Standard: read-only Search Console access, to compare AI findings with search data
7. What does the audit not do?
It does not guarantee that any AI answer will name you, it does not make the changes, and it does not treat a single answer as a permanent result.
| Limit | Why | What happens instead |
|---|---|---|
| No guaranteed mention | The platforms decide their own answers, and answers change between sessions | Repeat checks are recorded as separate observations |
| No implementation | The audit diagnoses; fixing is a separate decision | An implementation project or advisory can follow, scoped on its own (engagement formats) |
| No platform internals | Nobody outside the platforms can see how they choose sources | Findings say what was observed and how strongly it is supported |
| No server logs unless you share them | Verified crawler visits can only be read from your logs | Marked "Not tested" unless logs are provided |
| No bought mentions or near-identical pages | They break search spam policies and can harm the site | Recommendations stay inside Google's published guidance |
8. Questions before requesting an audit
Short answers on fees, guarantees, agencies and what happens after the report.
Why is the fee not shown on this page?
The fee is sent by email together with the agreed scope, before any work starts. Nothing is charged until you have seen and accepted both.
Can you guarantee that AI assistants will recommend us?
No. Platforms control their own answers, and the same question can return different answers between sessions. The audit tells you what was observed, why it likely happened and what to change.
Can an agency request an audit for a client?
Yes. Say so in the request and name the client's website and market. The scope email covers who receives the files.
Do you need access to our analytics?
No. Lite uses public pages and AI answers only. Standard can add read-only Search Console access if you choose to grant it.
What happens after the audit?
You decide. Your team can run the plan, or the fixes can become a separate implementation project or advisory support, each scoped on its own. If the work helped, you can also share a few lines on the Wall of Love; nothing is published without your permission.
How is this different from the free AI visibility check?
The free check reads one AI answer or one page that you paste in. The audit covers an agreed question set across platforms, compares the cited sources with your pages and ends in a ranked plan.
9. How do you request an audit?
Fill in the form below. It goes straight to Asfand's inbox, and the reply sets out the scope and the fee before anything starts.
Start with the question your buyer asks
Send the website, the market and one buyer question. The reply sets out the scope, the platforms and the fee, so you can decide before anything starts.
Request an audit →