Search Signals: the blog

This is Asfand Yar Junejo's blog: practical notes on entity SEO, answer-first content and measuring AI visibility. Every post opens with the answer, labels its claims by confidence and dates its observations, because search platforms change faster than articles do.

1. What's new on the blog?

Five posts so far, each answering one question a search or marketing lead actually asks.

  1. SEO

    AI in SEO: What to Automate, What to Verify, and What to Keep Human

    AI in SEO should automate repeatable analysis and production, support evidence-based recommendations, and execute only authorized changes.

  2. Google Updates

    Google's September 2026 spam update: what changed, how to diagnose traffic losses and what to fix

    What Google confirmed about the update that ran September 24 to October 8, a six-gate method for diagnosing a traffic drop, and a free recovery toolkit and guide for subscribers.

  3. Entity SEO

    What is an entity home page, and how do you build one?

    The one page that tells Google and AI assistants who you are: what goes on it, how the schema fits together and the mistakes that quietly break it.

  4. Content

    What is answer-first content, and how do you write it?

    A writing pattern where every heading is followed by a complete answer. How to write one that still makes sense when quoted on its own.

  5. Measurement

    Ranking, retrieval, citation: why measure them separately?

    Six outcomes that are often reported as one number, what can actually be measured for each, and a routine for testing AI answers.

2. What's in the notebook?

Research questions being tested now. They become posts once there is evidence worth publishing.

  • GEO How generative engines choose which brand entities to cite
  • AI Visibility What makes a knowledge graph retrievable by AI
  • Entities Why unstructured brands get skipped by Perplexity
  • Technical SEO Crawl budget on catalogs with a million URLs
  • Revenue Search attribution that reaches the pipeline

Hypothesis Open questions, not findings

3. How do you get new posts by email?

Join Search Signals, the newsletter version of this blog, with notes from live projects and experiments.

No recycled trend summaries: only what looks useful, what has changed and what deserves a closer look.

Prefer the details first? See what Search Signals includes →