Asfand Yar Junejo: Your Quick Reference Guide to AI Search Visibility & AEO
Hyderabad, Pakistan · research and free tools on AI search visibility
SEO and AI visibility research and tools on how brands get discovered, understood and chosen.
Asfand Yar Junejo is an AI Search Visibility & AEO Strategist based in Hyderabad, Pakistan, with 12+ years in organic search. He leads digital strategy at a USA-based swag management brand, has written three books on AI-led search, including Semantic Gravity, and publishes original research and free tools on why brands aren't found, understood or cited by Google and AI assistants such as ChatGPT, Perplexity and Gemini.
“Data without a decision framework is just noise.”
- 12+ years in organic search
- 13.6K+ organic clicks in 12 months, across the brands he manages
- 3.4M search impressions, same 12 months
- 3 portfolio brands managed
Strongly supported Figures come from each brand's own Search Console over the last 12 months and are not independently audited. See the breakdown by brand →
Page last reviewed .
How the headline numbers are measured
| Figure | Scope | Period | Source |
|---|---|---|---|
| 12+ years in organic search | Career in search | First listed SEO role January 2015; his own summary counts twelve years | LinkedIn summary. A managed-brand author bio says 14+; this site uses the narrower first-party figure |
| 13.6K+ organic clicks | Brands he manages. The two case studies on /work/ show 9,180 and 4,480 clicks (13,660 together) | 12 months | Each brand's own Search Console; self-reported, not independently audited |
| 3.4M search impressions | Same brands. The two case studies show 3.2M and 248K (about 3.45M together) | 12 months | Each brand's own Search Console; self-reported, not independently audited |
| ≈0 → 4,480 clicks | One brand: the USA-based swag management brand | 12 months | That brand's own Search Console; self-reported |
| 3 portfolio brands | Brands he manages in a multi-brand portfolio | Current | His own account, on the Who is Asfand? page |
Latest findings from the studies
Three results from original studies of how popular websites handle AI crawlers and structured data, each dated and linked to its data.
- 47 of 103 popular sites name none of six major AI bots in robots.txt (checked 14 Oct 2026)
- 27 of 61 sites with schema markup still use the retired sitelinks search box markup (115 sites, snapshot 23 Oct 2026)
- 19 of 103 sites block Meta's AI search crawler, Meta-WebIndexer (re-checked 27 Oct 2026)
Robots.txt study · Schema markup study · Meta crawler check
Directional Hand-picked samples of well-known sites, not random samples; each study page states its method and limits
Try it: check a robots.txt for AI crawlers
Paste a robots.txt below and open it in the free checker, which tests 24 AI and search crawlers. Nothing is sent anywhere from this page.
1. Free SEO and AI visibility tools
Four free tools you can run now: a robots.txt checker, a schema markup generator, a schema markup validator and an AI visibility check. The internal Lab tools are listed with them, each labeled by status.
Live Schema markup validator
2. Original research
Two studies with their data on the page: a 103-site robots.txt study and a 115-site schema markup study, plus a dated log of what changed on this site and what happened next.
47 of 103 sites name none of six major AI bots in robots.txt
3. Blog
Posts on building entity homes, writing for AI answers and telling citations apart from clicks.
What is an entity home page?
4. Method, tools and books
A five-question model of visibility, a five-step method, and the shortcuts, tools and books behind them.
Ctrl + I intent check
5. Case studies
Case studies from an international signage company, a USA-based swag management brand and an internal SEO platform, with first-party evidence.
One brand: ≈0 → 4,480 clicks in 12 months
6. Visibility problems and first checks
Five recurring problems, from missing AI citations to reports nobody acts on, each with its first diagnostic step.
“Traffic dropped and nobody knows why.”
7. The ten areas of work
Ten areas of work, each written as a spreadsheet formula with its inputs and its output, from SEO audits to AI visibility (also called generative engine optimization and answer engine optimization).
=SEO_AUDIT(site, competitors)
8. Learn SEO with Asfand
One-on-one online mentorship for international students who want practical SEO and analytics skills.
A capstone audit for your portfolio
9. Wall of Love
Session photos, awards and kind words from colleagues, students and event audiences.
“Look no further than Asfand Yar.”
Latest posts
The three newest articles, with their publication dates.
Latest from the experiment log
A dated record of what changed on this site and why, including changes that did not work.
- Added Meta's three AI crawlers to robots.txt and the checker, and re-checked 103 sites for them
- Changed the descriptor to "AI Search Visibility & AEO Strategist" in titles, schema and the share image
- Recorded a Search Console baseline: 17 clicks and 153 impressions between 8 and 24 Oct
Books
Three books on how brands are found, understood and chosen in AI-led search. All three are completed.
The Definitive SEO, GEO, AEO & AI Visibility Master Playbook
Status: completed
The AI Search Playbook (V2)
Status: completed
Semantic Gravity
Status: completed
Fact sheet
The same facts as the Who is Asfand? page, in one place.
- Name
- Asfand Yar Junejo (also written Asfand Junejo, Asfandyarjunejo)
- Role
- AI Search Visibility & AEO Strategist
- Based in
- Hyderabad, Sindh, Pakistan
- Experience
- 12+ years in organic search; first listed SEO role January 2015
- Current role
- Digital Marketing Manager at a USA-based swag management brand, leading digital strategy since 2023
- Author of
- Semantic Gravity, a system for semantic SEO, AEO and AI search
- Publishes
- Original research, free tools and the Search Signals newsletter
- Profiles
- LinkedIn (opens in a new tab) · YouTube (opens in a new tab) · X (opens in a new tab)
Other people share the name Junejo or Asfand. This site describes the search and AI visibility strategist named above.
Talks, sessions and recognition
Events and sessions documented with photos on the Wall of Love.
- Speaking at Pakistan Innovation Roadshow 2021, Hyderabad
- Speaking at a Tech destiNATION Pakistan event
- Speaking at Freelancers Baithak, NIC Hyderabad (18 April 2025, as shown on the event banner)
- Student session at Monarch Institute of International Studies
- Invited speaker in the "Niche Sites & SEO" live audio space on X
- Commemorative shield received at Quaid-e-Awam University, Nawabshah, at the Welcome Batch 2K25 event
Ten areas of work,
one visibility system
From the first audit to the weekly report, every area is written as a formula with its inputs and its output.
See all ten formulas →- SEO Audit17 phases: crawl, index, speed
- Semantic SEOTopical maps and entities
- AI VisibilityGet cited in AI answers
- Entity HomeYour canonical “who is” page
- Search IntentWhat to write next
- AttributionWhich content earns traffic
- DashboardsGA4 + GSC, no manual exports
- AutomationAlerts when indexing drops
- Paid + CROGoogle, Bing, landing tests
- Weekly ReportNext week's priorities
Questions, collaboration or feedback on the research?
Send a note by email or LinkedIn. Corrections to the studies are welcome.
Get in touch →