Is your name, role and site the same in every bio and profile?
This free entity consistency checker compares how your name, role and website appear across the bios and profiles you paste. It flags spacing and spelling variants, places that use only an alias, missing roles and missing links back to your site. It works from pasted text, so nothing is uploaded.
Part 1
Use the tool
Everything runs in your browser. Nothing you paste is sent anywhere.
1. Which name and which places do you want to compare?
Enter the name you want used, then paste the bio or profile text from each place it appears. Each check uses one of your free tool runs.
Part 2
How it works, how to read it, and its limits
The method, what the result means, how it differs from other tools, and what it cannot do.
2. What does it check?
For every place you paste, whether the canonical name appears exactly, whether it is spelled or spaced differently, whether the role is stated and whether your site is linked.
| Check | What it finds |
|---|---|
| Canonical name | Exact match, alias only, different spacing, or not found |
| Near-miss spellings | Close variants of the name, such as a dropped letter |
| Role | Whether your chosen role or description is stated |
| Link back | Whether the text links to your official site |
Confirmed Google documents sameAs for identifying official profiles and alternateName for other names, with the real name in name.
3. Why does name consistency matter?
Because search engines and AI systems build a picture of an entity from many places, and when those places disagree they have to guess which are the same.
- A person can appear with different spellings, spacing and titles across a site and its profiles.
- A machine decides whether these are one entity from the evidence it can find.
- One page on your own site that states the facts, with every profile matching it, gives that evidence a reference point.
The entity home page guide explains how to build the reference page, and this tool audits everything else against it.
Hypothesis Some vendor sources claim that mismatches weigh heavily in AI answers or that knowledge graph changes lag by weeks. Neither is documented by Google or the AI vendors, so treat them as unproven.
4. How is this different from site crawlers?
Crawler tools read your live pages and markup; this compares the text you paste from any place, including profiles a crawler cannot reach.
| Question | Site crawling tools | This checker |
|---|---|---|
| Reads | Pages and markup on your own site | Any text you paste, from any profile or bio |
| Needs | A crawl and sometimes an account | Nothing but the pasted text |
| Data | Fetched by a service | Stays in your browser |
A. Worked example: before and after
The fix is usually to pick one wording and copy it everywhere.
| Place | Before | After |
|---|---|---|
| Website about page | Example Studio is a search agency | Example Studio is a search agency in the United States |
| ExampleStudio, SEO company | Example Studio is a search agency in the United States | |
| Guest bio | Example Studios (agency) | Example Studio is a search agency in the United States |
The names above are made up to show the pattern. After the change, one name, one description and one link appear in every place.
B. Where should you look for bios to check?
Check every place a short description of you is written, on your own site and off it.
- The about page, the author boxes and the footer of your own site
- LinkedIn, YouTube, X and any other profile you control
- Guest-post and podcast bios, and speaker pages
- Business directories and databases that list you
- Any public knowledge base entry that exists for you; never create a false one
Pick the wording on your entity home page as the reference, then fix the others to match it. See what to put on that page.
5. Questions about entity consistency
Short answers on names, aliases and what to fix.
What is entity consistency?
It is the name, role and profile links for a person or organization being the same everywhere they appear, so systems can tell the places describe one entity.
What is a canonical name?
The one form of your name you want used everywhere, for example the one on your entity home page.
What should I put in aliases?
Other forms you accept, such as a shorter name. The checker reports a place that uses only an alias.
Does a difference mean I am penalised?
No. It means a machine has more to reconcile. Treat it as something to tidy, not as proof of harm.
Does it check my live profiles?
No. It checks text you paste. Open each profile and copy its bio.
6. What can this checker not do?
It compares pasted text. It cannot see profiles, markup or what any engine believes.
- It cannot fetch profiles or crawl your site.
- Near-miss detection finds spellings close to your name and can miss other forms.
- It cannot show how any search engine or assistant treats your entity.
Next: build your entity home page → generate the markup → see all the free tools →