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AI Visibility

How to Vet an AI Search Expert

An eight-point rubric you can check yourself

By Asfand Yar Junejo · tap to start

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The short answer

IN ONE PARAGRAPHScore an AI search expert on eight checkable things: identity, primary research, evidence labels, honest claims, clear scope, separate measurement, verifiable credentials and independent corroboration.

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Eight criteria

  • 1. IdentityOne clear page, matching profiles
  • 2. Primary researchMethod, sample, limits, data
  • 3. Evidence labelsFact apart from inference
  • 4. Honest claimsNo guaranteed citations
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Eight criteria

  • 5. Clear scopeDeliverables and limits first
  • 6. MeasurementSix outcomes, dated tests
  • 7. CredentialsProvider, date, link
  • 8. CorroborationIndependent sources you can open
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Four scores, never a silent pass

  • Pass
  • Partial
  • Fail
  • Not checkable
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Asfand's take

THE BOTTOM LINEA list tells you who published it. A checklist you can verify. Any fail on honest claims ends the conversation.

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Want the full method?

The complete guide has every check, source and example behind this story.

Includes a self-assessment of this site.

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