What Is an Entity Home Page?

Define who or what you are for Google and AI

By Asfand Yar Junejo · tap to start

The short answer

IN ONE PARAGRAPHAn entity home page is the one page on your own site that defines who or what an entity is: its name, aliases, key facts, relationships and official profiles, in visible text and structured data.

What goes on the page

• A one-paragraph answer to “Who is…?”
• The canonical name plus every alias and misspelling
• One stable URL and one @id that never changes
• Role, organisation, location, education
• Named relationships: works for, alumnus of, author of

What goes on the page

• Official profiles only, linked with rel=“me”
• Sources and a review date for every fact

Five checks before you publish (1/2)

1. 1
   Canonical stabilityEvery internal link uses the same final URL.
2. 2
   First-sentence definitionName, role, location and function in one sentence.
3. 3
   @id persistenceOther pages reuse the same Person or Organization @id.

Five checks before you publish (2/2)

1. 4
   Visible parityEvery fact in the schema is also on the page.
2. 5
   Two-way corroborationEach sameAs profile links back with the same name.

Asfand's take

THE BOTTOM LINEA name is not an identity. Give machines one page you control, and keep every bio, title and profile consistent with it.

Want the full method?

The complete guide has every check, source and example behind this story.

asfandjunejo.com/blog/entity-home-page/